If you're thinking about a quick and easy way to create an information product that you can be certain that people will want to buy one very popular and profitable way is to conduct interviews with the leading experts in any niche.
Expert interviews are quick, easy and require almost no investment or previous experience. Whether you want to add a new product in your current niche or are breaking into a new niche, a surefire method of developing a money making product is through interviews.
In this article, I'll share with you seven reasons why expert interviews are very popular in every niche and why you might consider using this product creation formula for your next information product.
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1. People are always hungry to learn from experts in their field and are willing to pay money to listen to your interview in order to get the information that they need.
2. An expert interview only takes a small investment of your time, almost no money. You don't even have to be an expert yourself. In fact, you'll probably even learn a lot by doing interviews.
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3. Interviews are easy to create. Just start by surveying your niche and finding out what are their biggest problems. Write down 20-30 questions based on those problems. Now approach the gurus in your niche for an interview. Don't be afraid to start at the top because those are the experts that people want to hear from the most. You might be surprised to find how easy most of these people will be to deal with.
4. Experts in any niche are usually willing to be interviewed because it's an excellent way to help their audience and to market their business for free at the same time.
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5. An interview is also an opportunity for the guru to further establish his knowledge in his field by giving new tips or strategies. It's also a good way for experts to broaden their audience or customer base by sharing proven tactics with new people who are always coming into the niche.
6. It's easy to make money by doing interviews with expert because they already have a large audience who want more to hear more advice from them so you can sell the interview directly to the expert's audience.
7. Expert Interviews have a perception of being very valuable. People expect to learn something new when they listen to an interview so there's expectation already built in. There is also a sense of exclusivity in the mind of the customer in thinking that they're getting something that not everyone has access to. These perceptions increase the value of interviews.
These are seven reasons why expert interviews are very high demand information products that you can quickly profit from in any niche.
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